Healthcare SEO · US & Canada

Your clinic
deserves to
be found.

Most clinic websites are invisible to Google — not because the care is poor, but because nobody told the site what Google actually looks for in healthcare. ClinicRanked fixes that. A plain-English audit, built for clinicians, with a step-by-step action plan you can actually use.

No SEO knowledge needed Built by a clinician Canada & US No patient data collected
app.clinicranked.com/report
Scanning
74 /100
Riverside Psychotherapy
Chicago, IL · Private Practice
6 improvements identified
EEAT
68
YMYL
82
Local SEO
71
Technical
55
Content
80
Action plan · sorted by effort
Easy
Add your NPI number to your About page — Google needs to verify you're a real, licensed provider
Easy
Fill in insurance coverage in Google Business — patients filter by this; leaving it blank makes you invisible
Medium
Add FAQ schema to your services pages — helps both Google and AI tools surface your answers
🧩 Platform detected: Jane App — instructions written for your setup
EEAT Verification YMYL Compliance NPI Registry Google Business Profile Local Search Healthcare Schema AI Extractability Canadian College Registers Content Decay Review Velocity EEAT Verification YMYL Compliance NPI Registry Google Business Profile Local Search Healthcare Schema AI Extractability Canadian College Registers Content Decay Review Velocity
Built for
Psychotherapists & Counsellors Psychologists Physiotherapists Chiropractors Naturopaths Acupuncturists All regulated health professions

Six things Google checks.
We check them too.

Google treats health websites differently than any other type of site. A shoe store can rank with a fast page and good keywords. A clinic also needs verifiable credentials, proper risk disclosures, and proof that a real licensed clinician is behind the content. These six categories reflect that reality.

30% weight · Most important
E-E-A-T
Does Google trust the people behind your site? We check your credentials, verify your NPI number (US) or college registration (Canada), and confirm that your expertise is visible and machine-readable.
20% weight
YMYL Compliance
Health content is held to a higher standard. We check for risk disclosures, outcome language, and fair balance — the same things Google's quality reviewers look for.
20% weight
Local SEO
When someone searches "therapist near me," do you show up? We audit your Google Business Profile, review velocity, NAP consistency, and adjust for whether you're in-person, virtual, or both.
15% weight
Technical SEO
Page speed, mobile display, broken links, schema markup, and Core Web Vitals — with fix instructions written for your specific platform, not a generic checklist.
10% weight
Content Quality
Does your site clearly explain who you help, how, and how to book? We check service page depth, readability, FAQs, and calls to action — written for patients, not search engines.
5% weight
Directory Presence
Psychology Today, Healthgrades, Zocdoc, RateMDs — and dozens more. For every listing you're missing, we give you the direct signup link and a short walkthrough. Most take under 20 minutes.

Six steps.
No technical knowledge required.

You don't need to know what EEAT means or how schema markup works. You just need to follow the report. We handle the interpretation — you handle the fixes, one at a time, in order.

01
Choose your plan

Monthly at $79, annual at $799, or multi-domain for group practices at $2,100/year. No feature tiers — every plan includes the full audit. Sample reports are on this page so you know exactly what you're getting.

02
Log in with a magic link

No password to create or remember. We send a secure login link to your email. Click it and you're in. That's it.

03
Enter your clinic's website address

Paste your URL. We do the rest. No API keys, no connecting accounts, no configuration. Everything we audit is already publicly visible.

04
Get your score in under 60 seconds

A 0–100 score with a full breakdown across all six categories. We detect your website platform and your country automatically so the right rules apply.

05
Download your plain-English report

Your PDF is sorted Easy → Medium → Hard. Every fix includes: what the problem is, why it matters in one sentence, and step-by-step instructions for your exact platform — Jane App, WordPress, Squarespace, Wix, and more.

06
We rescan every month automatically

ClinicRanked checks your site each month and emails you an updated report. Your score builds over time so you can see exactly what's improving — without having to remember to come back.

$79
Per month. No hidden fees.
Cancel anytime.
<60s
From URL to score.
No configuration needed.
6
Healthcare-specific categories.
Not a generic tool.

Google isn't the only
place patients look anymore.

More patients are typing health questions directly into ChatGPT, Perplexity, and Google's own AI summaries — and those systems give answers without sending anyone to a website. If your clinic isn't structured the right way, you won't be mentioned at all.

ClinicRanked already audits the signals that determine whether AI systems can read and cite your site — schema markup, FAQ formatting, heading structure, and content clarity. Tracking your clinic's actual mentions inside ChatGPT, Gemini, and other AI tools is coming next.

Estimates suggest a quarter of traditional search traffic will move to zero-click AI answers. Clinics whose sites are structured for machine extraction will be cited. Those that aren't, won't show up at all.

🔎
Google Search & AI Overviews
E-E-A-T signals, local pack, YMYL compliance, structured data
Audited
🔷
Bing & Microsoft Copilot
AI-readiness, schema, content structure
Audited
💬
ChatGPT & Perplexity
Direct citation tracking and brand mention monitoring
Roadmap
Google Gemini & Claude
AI assistant citation monitoring and sentiment scoring
Roadmap

The rules are different
depending on where you practice.

ClinicRanked detects your country automatically and applies the right scoring logic. These differences matter — they affect how you verify credentials, what your marketing copy can say, and how you respond to patient reviews.

🇺🇸
United States
HIPAA · FTC · NPI Registry · State licensing
Privacy
Scored against HIPAA — secure web forms, anonymised case studies, documented consent before publishing any patient testimonials.
Credentials
Your provider name is cross-referenced with the CMS NPI Registry — credential, specialty, and practice address all verified automatically.
Marketing
Checked against FTC standards — claims must be truthful and backed up. General promotional language is acceptable under US rules.
Directories
Checks your listings on Healthgrades, Zocdoc, WebMD, Psychology Today, and profession-specific registries — with direct claim links for any you're missing.
🇨🇦
Canada
PIPEDA · Provincial regulatory colleges · PHIPA
Privacy
Scored against PIPEDA and applicable provincial laws. Review responses must never confirm or deny that a reviewer was a patient — flagged automatically.
Credentials
Checks for links to your provincial regulatory college register — CRPO, CPSO, College of Chiropractors, and equivalents by province.
Marketing
Provincial colleges police claims strictly. Superlatives are flagged — words like "best," "top," and "unique" are prohibited under Canadian college advertising standards.
Reviews
Automated review campaigns are flagged as a compliance risk — soliciting reviews from patients risks disciplinary action from provincial regulatory colleges.
"I built this because I knew exactly why my own clinic's website wasn't working — and I couldn't find a single tool that understood why healthcare is different."
🧠
Rory Nicol, CRPO
Registered Psychotherapist · Founder, ClinicRanked · Owner, The Dot Canada
🏥
The scoring comes from practice, not theory
Every rule in the audit engine reflects direct experience with how regulatory colleges, licensing bodies, and directory platforms actually work. Not a generic SEO checklist adapted for healthcare.
📋
Instructions that work on your actual platform
The same fix has a different path on Jane App versus WordPress versus Squarespace. Every recommendation in your report is written for the platform your clinic actually uses.
⚖️
US and Canada aren't the same
Provincial colleges in Canada prohibit things that are standard practice in the US — review campaigns, superlatives, certain kinds of testimonials. The audit knows the difference and scores accordingly.

Less than one missed
patient appointment.

Every plan includes the full six-category audit, platform-specific fix instructions, and automatic monthly rescans. No feature tiers. No hidden fees. All prices in USD.

Monthly
$79/mo
Billed monthly · Cancel anytime
  • 1 clinic domain
  • Full 6-category audit
  • Plain-English PDF report
  • Platform-specific fix instructions
  • Monthly automatic rescan
  • US & Canada regulatory scoring
Get my report
Multi-Domain Annual
$2,100/yr
Up to 3 domains · ~$700/domain
  • Up to 3 clinic domains
  • Full audit per domain
  • Plain-English PDF per domain
  • Platform-specific fix instructions
  • Monthly rescan per domain
  • For group practices & agencies
Get my report
Deep Audit Add-Ons — one-time per domain
📊
Google Search Console
$89 one-time
📈
Google Analytics 4
$89 one-time
GSC + GA4 Combined
$149 · save $29
🔗
Ahrefs Backlink Audit
$89 one-time

Your clinic deserves
to be found.

A full audit across six healthcare-specific categories. A plain-English action plan. Under 60 seconds to your score. No SEO knowledge required.

Get my report